The last two years have been turbulent to say the least. So many careers have been affected by the pandemic. For some of us, jobs as we knew them have changed for the better and some for the worse. I , for one, know that having my husband have the flexibility to work from home has been hugely rewarding and has boosted our family. But for many, the changes have been hugely unsettling and life changing. Sometimes, in life, we need to make an adjustment and although it might seem and feel impossible, it could lead to something wonderful and bring us closer to financial freedom.
Lucy Griffiths was as a TV journalist for over 20 years, with an incredibly fascinating career working with some of the world’s biggest television stations as a TV reporter and producer, interviewing; Barack Obama, Tony Blair, Hillary Clinton, and celebrities like; Nicole Kidman, Hugh Jackman and Victoria Beckham. Lucy’s career took her from flying on Air Force One with the President of the United States to being in the middle of a refugee camp in a war zone.
Seeking a new passion
When Lucy’s son was born in 2015, she experienced a traumatic birth, which left her suffering both anal and urinary incontinence and she knew her life wouldn’t be the same again… after much soul-searching, support and coaching, she set out to find a new passion and purpose for her life.
Lucy turned to the online space and created a course, which tapped into both her coaching expertise and her experience of being on camera, to help other women, particularly, to find their confidence to spread their message. She created a training course, but soon realised due to demand that she could turn it into a digital course and sell it on repeat (literally making money whilst she slept or spent quality time with her son – all through passive income). She has now sold this course 50,000 times over and has generated over 1million in revenue. This $19 course paid the family’s mortgage and bills throughout the pandemic where her other income streams dried up.
She’s helped coaches and consultants, pet-preneurs and horse whisperers, ballet instructors and beauty therapists, to turn their expertise into digital products that sell on repeat and she hopes with the book she can reach even more people. Here, she offers us her top five tips.
1. Brainstorm ideas
Allow yourself the space to brainstorm your ideas. Free flow and don’t restrict yourself or negate those little ideas that could become something truly remarkable. Give yourself the space with a big piece of paper and just start writing. Allow your creativity to unfurl and see what ideas come forward.
2. Talk to your audience and then niche down
Talk to your people and find out what they want to buy from you. Test and validate your idea to know that people really want and desire it. Are people being polite: “Oh, that sounds interesting”, or do they really want it: “OMG, where can I get it?”. If they are your target audience and they get excited by your idea, then you know you’re on to something.
3. Niche down
Be selective with who you are creating a course for. You’re not making a course for everyone; you’re making a course for a select slice of the online world that needs your knowledge and experience. They will identify with you because they are a reflection of you. There’s a saying in the online world, “there are niches in the riches.” It’s true.
4. Create your course
This is the big one! Use the audience research as the starting point for the course, and create what your people want and need from you. This will help you to structure and map out your course. Put your passion and soul into the course and share your experience with your audience. Done is better than perfect, so take action and avoid procrastination. There may be times you want to throw your laptop out of the window, but the promise of making money while you sleep will carry you through the challenging times.
5. Create a sales machine to sell it
When you’ve gone to the effort of creating a course, you want an audience to sell it to. And it’s no point selling it once; you want to sell it again and again. This means creating an online sales system to sell on automatic while you get on with the business of life. It means you can live more and work less because you have an automated process to make money while you sleep!
Lucy’s book, ‘Make Money Whilst You Sleep’, is her latest avenue through which to create more of a ripple effect empowering others to move away from the hustle mentality that can lead to burnout and mental health struggles, instead encouraging readers to reclaim living their lives the way they want to, using their expertise to bring passive income.
Have you every thought of a career change or have you been forced into a situation where you’ve had to dramatically change the way you work? Keep the conversation going by commenting below or follow us on Instagram.