Life advice for your 40s: how to rewrite your story

Our 40s are a period of reflection. As we come up for air from the first half of our life, we then begin to wonder what we should do with our lives in the next half? There are lessons to be learned, changes to be made, and a whole bunch of potential awaits, for both late-bloomers and people who have been living it large already. So what’s the life advice for your 40s you need to know? We spoke to, Sharon Wegscheider-Cruse, master storyteller, who has devoted her life to helping others rewrite their stories whose latest book Storytelling Legacy: Everyone Has Stories—What are Yours? to get her essential life advice for your 40s, as well as her perspective on what being a woman in her 40s in today’s world looks like with the benefits of hindsight.

What are some things you would go back and tell your 40-something year own self? 

At 40, be very good to yourself. Self-care (sleep, regular eating, lots of exercise and healthy connections) will determine how the rest of your life will go.  40’s and 50’s are “turning point” ages. 

What are some of the biggest issues women in their 40s are facing today? 

Overwhelm, not enough time, clock ticking in relationships, life is operating “at its peak”. 

What can we do about them?

Remembering that overwhelm is simply a sign of “not” making enough choices, clutter is about “not making choices” and not enough hours in the days is about “not making enough choices”.  Theme here, “go forward and choose along the way”. It means getting comfortable with “letting go “ of people, activities and things. 

advice for your 40s

What are some life lessons you’d like to impart on women turning or progressing into their 40s? 

Simplify.  In order to find all the good things and the things that make you happy, your job is to “make room” by living more simply. 

What is the best way to conquer your 40s? 

Don’t see them as “something to conquer”. I see the forties as rich time to change direction and look forward to each decade as it comes along. Sometimes the best focus for the 40’s is to turn the sail of your private ship and decide which directions (s) you want to go. 

What are some of the things we should do before turning 50?  

The best tools are daily exercise goals, getting one’s body ready for the next few decades, let go of worn out relationships and make plans for the next chapter in life.  The 40’s are the perfect evaluation, choices and directions you want for yourself as the ships starts sailing in a new direction. 

What should we stop doing in our 40s? 

Hanging on to old relationships from which one has grown, hanging on to lifestyles that aren’t preparing for a healthy future.  Buying things that one will need to downsize from in the 40’s and 50’s.  This is not a good time to accumulate. It is a time to evaluate. 

advice for your 40s

Any advice for women wanting to totally rewrite their own story in their 40s?

I would suggest that the 40’s is a perfect time to rewrite one’s life.  Take each of your past experiences. Choose to either celebrate it, document it (pictures, videos and stories) and hang on to them, and also know what, who and how to eliminate what you don’t want to repeat, take along or plan to enjoy.  This is the evaluation decade. 

Do you have any particular story you would like to share which you think would resonate with our readership?

My forties were the end and the beginning of many things.  It was the end of accumulating things of no current value or sparks of joy. It is important to understand that I have kept many things and some are reaching vintage.  However, I don’t keep anything that doesn’t invoke a “spark of joy”.  

The forties were also the time that I cemented in my “need to exercise and move”.  Whether I was in my neighborhood, along a country road, living in a city or sailing on a ship. walking each day became as regular as brushing my teeth.  I still walk 2 miles a day and if all my miles were laid out in a row, maybe I’ve walked across the US.  It is as familiar as breathing. It was the time that I decided to never work again. Mind you, there have been many 12 hour days of work, but I don’t consider it work IF I love what I am doing. That way my activities become my passion and I am very passionate about life.   

One of my favourite stories is:  Walking through an airport in Chicago, a little boy came running up to me and said, “you are the lady in the red dress”.  I said “yes, I am”.  At that time, I had made a movie and made a decision to always wear something bright and different in each major presentation I made publicly. I could repeat the outfits, but each was chosen for a reason.    Never again, did I wear grey, brown or anything dull.  Later in life, I kept the same plan for zoom calls, interviews, family movies etc.  Women and children may not always hear or be interested in “what you said”, but they rarely forgot what you wore. I was also the lady with the striped green and white dress who wore glasses that also had green and white frames. The moral of this story is “stand out, own your space and enjoy it”.  You matter! 

Anything more life advice for your 40s to add? 

Enjoy the 40’s and remember.  “You are the captain of “your ship”.   Sail away! 

Sharon Wegscheider-Cruse has devoted her life to helping others rewrite their stories, and is a master storyteller. In her latest book, Storytelling Legacy: Everyone Has Stories—What are Yours?, Sharon finally shares her story, with tales of celebrity, culture, humor, spirituality, travels and much more. She is a nationally known consultant, family therapist and author of 23 books on everything from personal development to relationships to caregiving.

Five steps to find your voice in your 40’s

Do you find you struggle to speak up and be heard?  You try and speak only for someone to interrupt you and finish off your conversation. Do you feel like no one is listening? It feels like your opinions, ideas and thoughts are not important enough.   When you feel like no-one is listening to you it can make us feel unvalued, unappreciated, and just damn right fed up.  It can affect our self-esteem and our confidence. We scream inside our heads ‘why won’t you let me speak?’  We hear voices in our own head telling us not to bother; it’s not worth it as no-one listens anyway.  But it doesn’t have to feel and be this way.  All you have to do, is make a few changes and you’ll be amazed the difference that it will make. 

Step 1: Control your thoughts

Be in control of your thoughts; they can either help you or hindebr you.  Your thoughts can either empower you or disempower you, encourage you or stop you.  Your thoughts can change your life now and for the future.  Choose them wisely.  When negative thoughts pop in your head; challenge them.  Are they true?  Really true? Ask yourself is it true or are you just scared of the outcome?  Do you fear failure is that why these negative thoughts appear?  If so, challenge that thought. Turn each thought around, upside down and inside out until you feel it’s truth.  Challenge your thoughts to get the lifestyle that you want. 

Be brave, push yourself and the changes can really happen; it’s all in the power of your thoughts. For example, you’re heading to a meeting at work and you want to talk about an idea but your thoughts are; ‘no-one will listen to you’, ‘They will just interrupt me anyway’, ‘it probably won’t work’ and before you know it you decide to not even bother speaking up.  What if you changed your thoughts to; ‘I’ll explain all the reasons why this is a good idea’, ‘if they interrupt me, I’ll ask them to let me finish’, ‘this idea is amazing and will make a real positive difference’, ‘go on girl, you can do this’.  Can you see the difference on how you will feel when you turn those thoughts around?

Step 2: Be passionate, not emotional

Doesn’t it just make you crazy when someone says this to you ‘you’re being emotional’!  Your feelings of frustration get higher and higher, and things just got a hell of lot worse.  When this happens its crucial to flip back to Step 1.  Control your thoughts.  Most of the time we are being passionate about a certain subject only when we feel we are not being listened to does our passion turn to emotional, either upset, frustrations and anger.  Let’s not forget that our hormones will certainly be raging at this point when our emotions kick in.  When this occurs, tell yourself to stop.  Stop speaking, inhale a deep breath of calm and exhale the stress. Reflect and remind yourself why this important and start again.  Interrupt the emotion and get back the passion.

Step 3: Call it out

If someone interrupts you; talks over you, shuts you down, call it out.  Ask them to kindly let you finish the conversation without being interrupted.  Most of the time people don’t realise that they actually do it.  If it’s during an argument I think we are all guilty of this from time to time, so just be aware that you don’t interrupt too.  Let people speak and then you can challenge them to let you speak too.

Step 4: Listen to understand, don’t listen to respond

Sometimes we react and respond too quickly because we want to get our point across but when we do that our minds are not fully listening to what the other person has actually said.  They may have a totally different perspective, but they may not be wrong, and you can respond too quickly before you fully understand the other persons reasoning.  Think about the number 6 and 9.  If one person is viewing it upside down you can see why they would be adamant that they are right when they believe it’s a number 6 versus the view the other persons sees which is a 9.  Again, our changing hormones won’t help us as we can get easily fired up.  When we sense this happening, this is when we must tell ourselves to stop.  Take that breathe, check your and theirs perspective, and start again.

Step 5: Know that there is always a way

Decide and know what you want, challenge those beliefs that are getting in the way. Trust and believe that there is always a way because seek and you shall always find.

Sara Harling author of ‘Why Won’t You Let Me Speak?’  Available at Amazon, Waterstones and The Hive.

Photos by Polina Tankilevitch and Pexels

Being in your 40s! Women in their 40s tell it like it is loud and proud….

Can you believe it folks!? 40 Now What is now ONE YEAR OLD! We are so thankful for everyone who has supported us by reading our articles about being in your 40s. And what better way to mark our 1st anniversary by having some of our favourite women share their wisdom about being in your 40s loud and proud! So without further ado, it’s time to hand over to the women helping us celebrate this exciting milestone with their honest and inspirational insights…

“If you’re true to yourself and your values then it’s possible to see a massive change in your life at this juncture. Reevaluating your values in your 40s is the ideal way to review what you want and start living your best life.” – Dr Mandeep Rai, author of The Sunday Times Business Bestseller The Values Compass

“As I reached my forties, life had taught me that when an opportunity presents itself, always explore and seize it with both hands.  Don’t be afraid to have things go wrong.  I don’t like the world failure – it’s just part of your journey and as long as you learn from the experience, then it’s an invaluable part of building your character and your business. Finally, always be flexible as having the ability to change will ensure growth.” – Nicole Sealey, Real Housewife of Cheshire and businessewoman

“You are never too old and it’s never too late to live a life you love! I was bankrupt at 38 at 50 a multi award winning entrepreneur. You CAN!” – Sarah Pittendrigh, Motivational Mentor, Multiple Founder and Multi Award Winning Entrepreneur

being in your 40s
Left to right: Dr Mandeep Rai, Nicole Sealey, Sarah Pittendrigh

“40 is when it all really started to change for me – it was when I had the courage to get not only my first tattoo but the other 6 I had done in quick succession. It was also the year I changed my business stars, I left my well paid corporate job; and decided to set up my own PR business working with wellbeing and spiritual clients. This meant I could be there for the school run, work the hours I wanted and also enabled me to navigate through the hell of home schooling. I also cleaned up my act a little, I minimised my drinking habits, I practiced meditation, yoga, and started growing fruit and veg in the green house. It is in my 40’s I have truly felt comfortable in my own skin.” – Sarah Lloyd, Founder, IndigoSoulPR

“I have been loving being 40 so far. It feels like a really nice stage of life where my children (8 & 5) are a little older and need less from me. I am focusing on my business and my own health. I’ve started going to strength training once a week and have been really enjoying it. I’m loving building my business which includes a thriving practice as a clinical psychologist, an author and podcaster.” – Dr Marianne Trent, Clinical Psychologist at Good Thinking Psychology & Author

“Being single and childless in your 40s does not make you a failure, it makes you the envy of your friends. It allows you to focus on yourself and be spontaneous. Stop worrying what others think, the people who care matter and the people who matter care.” – Alix Johnson, Head of PR and Communications at National Museums Liverpool

Left to right: Sarah Lloyd, Dr Marianne Trent, Alix Johnson

“My 40’s have been my best decade. My world imploded, but I rebuilt it differently. I (re)discovered myself and redefined my legacy. I took control and stopped living by life’s ‘shoulds’ and ‘oughts’.” – Carolyn Hobdey, Author, Motivator and Educator

“One of the biggest things I have learned is that if you change the language in your head and it’ll change your life. I read a book called You Can Heal Your Life by Louise Hay and it literally did. I also created a series of positive supportive phrases that I still repeat to this day. Slowly but surely things started to change and here I am today, living my best life.” – Jo Pickard, award-winning voiceover artist and presenter

“My life changed soon after turning 40 – I met the love of my life and we started a business – Work Pirates, I got diagnosed with ADHD and now I’m writing a book – Good Girl Deprogramming. I finally realised that I didn’t have to do everything on my own, so I’ve asked for and received all the help I need to be a success.” – Michelle Minnikin, Entrepreneur and founder of Work Pirates

Left to right: Carolyn Hobdey, Jo Pickard, Michelle Minnikin

“By her forties a woman has crystallised her intelligence – rooted in life experience – making her fearless, determined and confident to take on the world and fight to make a difference. The best is always yet to come!” – Asma Iqbal, partner at Chadwick Lawrence Solicitors

“At the age of 42, I feel that I have learnt to acknowledge both my strengths and weaknesses and have realise both have helped me grow into the person that I am today. It is important to see challenges and obstacles as a time for learning. I believe you can achieve anything you want to in life, you just need to work hard, learn hard and of course play hard!” – Maria Afentakis, research scientists and author of The Spiritual Scientist

“I finally know who I am, and where I ‘m supposed to be. If you face your fears and just put one foot in front of the other, magical things happen.” – Rebecca Hartley, Director, Saving Grace Events and ambassador for the charity Prevent Breast Cancer

Left to right: Asma Iqbal, Maria Afentakis, Rebecca Hartley

“My 30s were heartbreaking after losing my husband at 34 so turning 40 was fine. I have a son and my clock wasn’t ticking, I just wanted my life to be happy and meaningful. Hitting 40 I knew I was too long in the tooth to have my ideas squashed, style questioned and commerciality quizzed and what I know in my head can’t be put on a spreadsheet, it’s called GUT and I have bags of it. ” – Katie Moore, celebrity stylist and founder of stylepath_ldn

“We are all capable of incredible things – especially in our 40s. No matter your age, background, or title. If you want to change something – you can do it. Know you can, and do it now.”   – Philippa White, CEO and Founder of The International Exchange

“Firstly, to trust my own wisdom. To gather insights from others I admire have walked a path of self exploration, but to ultimately trust my own life, my experience, and learn from my own challenges, joy and being.” – Carmen Rendell, Founder of Soulhub wellbeing community

“I have two main feelings. One that is I finally feel like I can just be myself and live life on my terms. It feels like I’ve had enough lived experience to own my decisions which is very empowering. The other one is that I feel like with all that experience, I can make the next half of my life absolutely incredible by doing what makes me come alive, sharing my learnings with others and doing more of whatever makes me truly happy and fulfilled. It’s exciting.” – Puja McClymont, Life and Business Coach, retreat host and podcast host

Left to right: Katie Moore, Carmen Rendell, Philippa White, Puja McClymont

Can you relate to the above insights and experiences of being in your 40s? Why not add your experience of being your 40s in a comment below and join our Instagram community here where we will be keeping the conversation going.

Cover photo by Lara

How to feel sexy in your 40s – yes it’s possible!

Are you wondering if is possible to feel sexy in your 40s?

As I journey more into my 40’s and look at was to feel good I have found that no matter what I try the common denominator is ME. It is up to me to feel good in myself, to feel comfortable in my own skin and to start feeling sexy again. No amount of reading self help books or courses are going to change how I feel unless I change the way I think about myself. As Mel Robbins say “No one is coming to save you, no one “so ultimately it is up to us to feel sexy again not any partner, husband, or wife it is up to us and us alone. Feeling sexy is far more than how we feel in the bedroom it’s about confidence in how we look and feel about ourselves. It is about knowing we are attractive, beautiful and capable through our own eyes; it is self-love at its best.

Accept, like, love are the steps I use when helping women to feel good about their body and start to see themselves as sexy. Acceptance can be the biggest barrier to self-love.

Accepting where you are now, longing for the body we had in our 20’s is pointless as it will never be that way again. Looking to the past will never helps us feel good in the present moment so embrace the body you have now. Accepting your body doesn’t mean giving up it is a starting point to where you want to go and how you want to feel.

Sexy is a feeling

The sexy feeling you once had is pivotal to getting your sexy back.

I want you to think back to a time when you felt absolutely super-hot sexy . Close your eyes and let the image come to the front of your mind. Then go through these questions

  • What are you wearing?
  • Where are you?
  • Who are you with?
  • What are the smells?
  • How does it feel in your body?

Now open your eyes and check in with yourself, how do you feel in this present moment, what’s happening in your body ? How do you feel? Has the feeling stayed in with you?

Our mind works in images and the image creates a feeling so when we recall the memory or image of when you felt sexy it is possible to get the  same feeling back. This technique can be used when you want to feel good about yourself or want to get that sexy feeling back.

feel sexy in your 40s

What you can do to feel sexy in your 40s

To help you start on your sexy back journey here are some scientifically and not so scientific  methods that can help you.

Get fitted for a new bra

Having your breasts all nicely supported helps you stand taller, and your clothes sit better. Buy bras in lace and cool different colours to help with the sexiness factor.

Exercise

To realease the endorphins and to remind you how amazing your body is .

Give someone a complement

What you give out you will receive back doubled. Making others feel good helps you feel good. Also practice receiving a complement don’t brush it of, just say THANK YOU !

Smile

When you smile it is impossible not to feel good – try it. Try smiling at yourself in the mirror for the ultimate feel-good factor.

feel sexy in your 40s

Stop the self-sabotage

Remember you have the power to change your thoughts so when those negative self-sabotaging thoughts or patterns creep in, catch them and change the thought.

Bring back the fun

Try to bring in some laughter and fun into your life, we can sometimes forget that we need fun in our life and take everything so seriously. This can work well if you feel self-conscious around your partner, break the ice with a joke, laughter can help you both relax.

Visualization

As I said thinking back to a time when you felt sexy or creating an image of being sexy and attractive can really help bring about those feelings. Bring in all your senses to create the image in your sun-conscious mind.

Create you own sexy affirmations

I am a big believer in affirmations but sometimes we can think in negative affirmations such as “I am not attractive, no one loves me. Saying this will never get us anywhere so you need to change it to something positive and in the present tense approve of myself I  am willing to accept love I deserve love”

Masturbate

Looking to yourself for pleasure is the ultimate form of self-love and can boost your self-esteem. So, get to it embrace your own body for those sexy feelings of pleasure. If it been a while or you are new to pleasing yourself reading erotic novels and taking a visit to Ann Summers is certainly a way to start.

Not everyone feels sexy all the time, life and being a woman in your 40s in general can see to that but remember you are not on your own. If you are trying to get your sexy back and feel sexy in your 40s believe me there are many other women trying to do the same so go easy on yourself, Don’t forget to let the fun into your life and remember thoughts are just thoughts and a thought can be changed.  

Sarah Lyons is an image consultant, body confidence and wellbeing coach for women, she helps women all over the country look and feel-good inside and out. Find out more at www.sarahlyonscoaching.com and follow her on Instagram @sarahlyonscoaching & @wellstyled_by_sarah.

Photo by Oleksandr Pidvalnyi and Matthias Cooper via Pexels

What are the benefits of bone broth in your 40s?

This article includes PR samples

At this point in my life, I’m grabbing at straws for anything that might benefit my health and wellbeing. I recently purchased a gua sha in a sad attempt to iron out the life lines on my face and reduce the puffiness in my eyes. I vow to use it everyday and make it a part of my skin care regime but ask me again in three months time and I have a feeling it will be very much discarded like many fads. Today I very much enjoyed my little ritual and the extra couple of minutes of self care it offered.

The other ‘trends’ I’ve been looking into are collagen supplements and I’ve started experimenting.

The importance of collagen

 benefits of bone broth

Natural Beauty, Wellness Expert & Co-Founder Of New Generation Beauty Brand, Raw Beauty Lab, Sonia Bainbridge explains;

‘Collagen is the structural protein responsible for keeping your skin looking plump, glowing and wrinkle free. However, you lose collagen at the rate of 1% each year after your mid-twenties which causes fine lines and wrinkles to become more prominent.

Most women don’t notice any changes until they approach their 40’s and this is primarily because the rate of collagen degradation increases as you approach menopause.’

So how can you increase collagen production? One simple answer, for some, is bone broth!

What is bone broth?

Belinda Blake, a nutritional therapist and clinic tutor for the Institute for Optimum Nutrition (ION) says;

‘The broth made from bones can be an excellent food for women in their 40s. The long, slow cooking of bones in a liquid which includes a little acidity (either wine or vinegar) helps to draw out minerals locked into the bone matrix, including calcium, magnesium and phosphorus.

These are in a very bioavailable form and may help support strong bone health at a time when the breakdown of our own bone tissues may start to exceed that of new bone formation. 

You can tell when a bone broth is rich in collagen as it will set to a jelly when chilled, forming gelatine. The gelatine, plus mucopolysaccharides like chondroitin, glucosamine and hyaluronic acid which are also found in bone broth, have all been shown to help support joint health and protect against the effects of ageing and degenerative disease throughout the body.’

Made from scratch

 benefits of bone broth

Meera Bhogal knows too well the ill effects of food intolerances having spent years experimenting before she found her remedy. She passionately shares her secrets on her website, Meera’s Made from Scratch.

I was keen to understand more about the hype around bone broth so went to Meera to find out more. She explained that bone broth is an ancient remedy known for easily absorbed nutrients, gelatine, and collagen; which are both thought to support and help repair the lining of the digestive tract. This broth can be drunk warm or added to dishes as a stock substitute. She says;

‘Women going through menopause benefit greatly because the loss of estrogen and hormonal changes will have an even more significant impact on our collagen levels.’ Meera’s broth is handmade with organic chicken carcass (the source of collagen) with other gut-friendly ingredients such as turmeric and apple cider vinegar. I was lucky enough to try some and it really was truly delicious.

My collagen journey

The last three months have been somewhat of an experiment for myself. I did actually purchase a supplement and interestingly, although I can’t really tell yet, my hairdresser commented on how much thicker my hair was. I’ve also had a couple of comments about my glowing skin. So there you go. Maybe there is something in it?

Do you feel like we are in a race against time to preserve ourselves? What do you do to help slow the inevitable ageing process? Comment below to keep the conversation going and hang out with us over on Instagram.

You can also keep up to date with all the latest articles by subscribing for FREE in the box below.

The best ways to stay well as you age

Aging gracefully isn’t always the easiest thing to do but there are some tips and advice that can give you a better chance of doing so. You must remind yourself that you matter and that the better job you do at self-care the better you’re going to feel overall.

Below are some of the best ways to stay well as you age. Put these into practice and it won’t be long before you’re on your way to improved health and more happiness. Getting older can be hard on your mind and body but it can also be a beautiful and rewarding journey if you approach it in the right manner.  

Take care of your physical body

stay well as you age

One of the best ways to stay well as you age is to take care of your physical body. There are many ways to do so such as getting enough sleep and exercise daily. Also, address aches, pains, and discomforts as soon as they occur instead of putting them off. Have a doctor you can visit as needed and keep the number of an emergency dentist handy. It may also help to do yoga or stretch often to remain loose and build more strength and stamina. Your new routine may also include strength training as well as other fun activities that get your heart rate up.

Lower stress

Stay well as you age by finding useful and productive ways to lower stress. Too much of it can be debilitating and cause you anxiety and anguish. It may be that you write in a journal, review your gratitude list, or head outside for a walk when you’re feeling overwhelmed. These are just some of the best ways to reduce stress and reset when you’re experiencing tension and uneasiness. Know what your triggers are and try to avoid them or at least prepare for them when you can. Acknowledge and notice your feelings and have healthy outlets for releasing any negative emotions you’re harboring.

Challenge your mind

stay well as you age

Mental health matters and plays a significant role in how you feel overall and function. Improve and boost your mental health by staying challenged and engaged in life. Find a job and career that makes you think and problem-solve and do some crossword puzzles in your free time. Start a new hobby and socialize with others so you’re always taking in new thoughts and perspectives.

Cook healthy meals

A nutritious diet will also help you achieve better wellness and keep you on track to feeling great. Stay well as you age by cooking healthy meals for yourself and packing healthy snacks to bring with you on the go. Consume more fruits, vegetables, and lean proteins and try to cut back on the refined carbohydrates, saturated fats, and sugar. You’ll have more control over the ingredients and what you’re putting in your body when you grocery shop and cook at home. It’ll be easier to maintain a healthy weight and you’ll have more natural energy when you eat right. There are so many benefits that it’ll be worth your efforts to prepare meals yourself.

What do you do to stay well as you age? How are you preserving yourself? Let us know by commenting below or connect with us over on Instagram.

How to make money from home while you sleep!

The last two years have been turbulent to say the least. So many careers have been affected by the pandemic. For some of us, jobs as we knew them have changed for the better and some for the worse. I , for one, know that having my husband have the flexibility to work from home has been hugely rewarding and has boosted our family. But for many, the changes have been hugely unsettling and life changing. Sometimes, in life, we need to make an adjustment and although it might seem and feel impossible, it could lead to something wonderful and bring us closer to financial freedom.

Lucy Griffiths was as a TV journalist for over 20 years, with an incredibly fascinating career working with some of the world’s biggest television stations as a TV reporter and producer, interviewing; Barack Obama, Tony Blair, Hillary Clinton, and celebrities like; Nicole Kidman, Hugh Jackman and Victoria Beckham. Lucy’s career took her from flying on Air Force One with the President of the United States to being in the middle of a refugee camp in a war zone. 

Seeking a new passion

When Lucy’s son was born in 2015, she experienced a traumatic birth, which left her suffering both anal and urinary incontinence and she knew her life wouldn’t be the same again…  after much soul-searching, support and coaching, she set out to find a new passion and purpose for her life. 

Lucy turned to the online space and created a course, which tapped into both her coaching expertise and her experience of being on camera, to help other women, particularly, to find their confidence to spread their message. She created a training course, but soon realised due to demand that she could turn it into a digital course and sell it on repeat (literally making money whilst she slept or spent quality time with her son – all through passive income). She has now sold this course 50,000 times over and has generated over 1million in revenue. This $19 course paid the family’s mortgage and bills throughout the pandemic where her other income streams dried up. 

She’s helped coaches and consultants, pet-preneurs and horse whisperers, ballet instructors and beauty therapists, to turn their expertise into digital products that sell on repeat and she hopes with the book she can reach even more people. Here, she offers us her top five tips.

1. Brainstorm ideas

How to make money from home

Allow yourself the space to brainstorm your ideas. Free flow and don’t restrict yourself or negate those little ideas that could become something truly remarkable. Give yourself the space with a big piece of paper and just start writing. Allow your creativity to unfurl and see what ideas come forward. 

2. Talk to your audience and then niche down

Talk to your people and find out what they want to buy from you. Test and validate your idea to know that people really want and desire it. Are people being polite: “Oh, that sounds interesting”, or do they really want it: “OMG, where can I get it?”. If they are your target audience and they get excited by your idea, then you know you’re on to something.

3. Niche down 

Be selective with who you are creating a course for. You’re not making a course for everyone; you’re making a course for a select slice of the online world that needs your knowledge and experience. They will identify with you because they are a reflection of you. There’s a saying in the online world, “there are niches in the riches.” It’s true. 

4. Create your course

How to make money from home

This is the big one! Use the audience research as the starting point for the course, and create what your people want and need from you. This will help you to structure and map out your course.  Put your passion and soul into the course and share your experience with your audience. Done is better than perfect, so take action and avoid procrastination. There may be times you want to throw your laptop out of the window, but the promise of making money while you sleep will carry you through the challenging times. 

5. Create a sales machine to sell it

When you’ve gone to the effort of creating a course, you want an audience to sell it to. And it’s no point selling it once; you want to sell it again and again. This means creating an online sales system to sell on automatic while you get on with the business of life. It means you can live more and work less because you have an automated process to make money while you sleep!

Lucy’s book, ‘Make Money Whilst You Sleep’, is her latest avenue through which to create more of a ripple effect empowering others to move away from the hustle mentality that can lead to burnout and mental health struggles, instead encouraging readers to reclaim living their lives the way they want to, using their expertise to bring passive income. 

Have you every thought of a career change or have you been forced into a situation where you’ve had to dramatically change the way you work? Keep the conversation going by commenting below or follow us on Instagram.

5 tips for fulfilling your business ambitions after 40

Turning 40 is around that time of life that many of us feel the call of a midlife career change. Many of us might start harbouring business ambitions, as we seek to make change and create a lasting legacy.

And no matter how established you are, it’s never too late to start again and find something more fulfilling

If you have a passion for a particular field and a specialist skillset, starting your own business could just be the venture you need to give you that much-needed new lease of life.  

There are many perks to owning your own business. It’s a chance to determine your own hours, be your own boss and do something that you love. 

But it’s a hugely challenging venture too. So if you’re not sure where to start to pursue your entrepreneurial business ambitions after 40, check out these five tips for success!

1. Go with what you know 

business ambitions

You don’t have to be an expert from day one – starting a business is a learning curve 

But whether it’s a lifelong talent that you’ve always wanted to turn into a trade, or a field you’ve already worked in and want to go independent with, it should be something you’re passionate enough about to make it your full-time job. 

2. Start small 

It’s tempting to start tackling big projects right away. 

But they say that slow and steady wins the race, and in business, it’s best to go at a pace that is realistic and sustainable. 

This may mean that you don’t give up your current job straight away – if it’s feasible, look into maintaining your business part-time alongside your existing role. Even if you cut your hours, having the guarantee of a stable income will make the challenges of setting up your business easier to handle.  You may decide that you want to return to learning. Why not explore a Training Provider – Apprenticeships & Courses – to see how this could help take you in a new direction.

3. Explore support 

You’ll find that a lot of small business support can come from a range of unexpected sources. 

And whether you need help with funds and finance or other practical advice, your local chamber of commerce will have links to networks that can support your business. 

Alternatively, explore external opportunities to inspire growth and support the launch of your business. For instance, if you’re looking to get your name online with an SEO campaign, consider consulting with an agency such as Leeds-based Maratopia Digital Marketing for guidance. 

Whatever you’re planning on tackling as a business, don’t feel obliged to take it on alone. 

4. Find a mentor 

No matter how experienced you are in your field, there’s always more to learn – particularly if you’re striking out on your own. 

And opportunities such as networking events can help you find friends in your industries to mentor and support you on your entrepreneurial journey. 

Certain industries such as the CIPD (the professional body for HR professionals) run member-to-member mentorship schemes which can provide you with a fantastic support network. 

5. Set goals 

Setting goals is great practice in any venture. 

Whether it’s a set number of sales per month or an income target, it’s always healthy to have something to aim towards. 

These are just five tips for starting a business after 40. Wherever you are in your career, and whatever your business ambitions, we hope these tips help you build a fulfilling future. Tell us about your future goals by leaving a comment below or connecting with us over on Instagram.

How to ease into perimenopause: Tips and advice for a happier adjustment

Perimenopause is a time of change. Each woman’s journey will differ, but it can be an uncomfortable and confusing time for most women. Luckily, there are many ways to feel better during perimenopause. You can try hormone replacement therapy or natural supplements to relieve your symptoms.

You could also try meditation, yoga, or acupuncture to make yourself feel more balanced. Here we will discuss how you can ease into perimenopause to reduce the effects.

Stop smoking

One thing you can do to help ease into perimenopause is to stop smoking. Smoking causes several health-related problems, but it also contributes to menopause symptoms. Quitting is easier said than done, but you might be able to make it happen with patience. You can try nicotine patches to help you stop, visit a Vape store for nicotine-free vape liquids to substitute for smoking or chew on gum to ease your cravings during the early weeks of quitting

Reduce or eliminate alcohol intake

Perimenopause

Many women find themselves drinking more during perimenopause. This can lead to many problems. When you drink alcohol while going through perimenopause, the effects are even stronger and more pronounced.

Avoid drinking alcohol as much as possible during this time in your life. If you do drink, try to keep it limited to only one or two drinks a night and for every drink of alcohol, have at least one glass of water to stay hydrated!

Maintain a healthy weight

A common symptom of perimenopause is weight gain. Hormones fluctuate during this time, making it tougher to control your appetite and maintain weight.

The first step to easing into perimenopause is maintaining a healthy weight. Eating a balanced diet and incorporating physical activity can help with this. You might also try eating more fibre or drinking more water to curb your appetite.

Additionally, you should get plenty of sleep so that your body has time to recover and regenerate hormones. Sleep deprivation can lead to decreased energy levels and increased levels of stress hormones like cortisol. Finally, if you suffer from night sweats, wear loose-fitting clothing, so you aren’t uncomfortable while sleeping.

Add calcium to your diet

Perimenopause can make you feel tired and irritable. You might notice mood swings or other symptoms like hot flashes and vaginal dryness. One way to ease into perimenopause is by taking calcium supplements. Calcium supplements are often recommended during perimenopause because they can help reduce the severity of symptoms. They are also helpful for protecting bones in the long term, which may be an issue during this time since perimenopausal women are at risk for osteoporosis. Plus, calcium supplements have reduced PMS symptoms like cramping, bloating, and mood swings.

Try natural remedies

There are several ways to ease into perimenopause. One way is to try natural remedies. These remedies are usually herbal and can be purchased in-store or online. Some common natural remedies include soy, vitamins, minerals, herbs, and essential oils. All of these items have different benefits for perimenopausal symptoms. For example, soy may reduce hot flashes or vaginal dryness, whereas minerals could help with mood swings or headaches.

Are you going through the perimenopause? Share your experience with us by commenting below or join our community on Instagram.

10 reasons why women over 40 should adopt a Mediterranean diet

I’m always sure to have a bottle of extra virgin olive oil in my cupboard. I’m such a generous drizzler. I have an unnatural obsession with olives and I pretty much eat them every day. The Mediterranean diet always fascinated me so when I was given the chance to speak to Dr Simon Poole and share our passion for this incredible way of life, I jumped at it.

Dr Simon Poole MBBS DRCOG is a Cambridge-based medical doctor, author, broadcaster, commentator and is an internationally renowned authority on the science and application of the Mediterranean diet and lifestyle. So I’d say he’s pretty much the best human to give us his top 10 reasons why us old broads should look at adopting this way of eating.

1. Managing the Menopause

Mediterranean diet

As a practicing doctor, I see many women in their late forties and early fifties with very troublesome perimenopausal and menopausal symptoms. Hot flushes and night sweats, so-called vasomotor symptoms, can be especially intrusive. It has been known for some time that diet can be effective in significantly lessening some of these symptoms which can have a dramatic benefit to quality of life during the hormonal changes of the menopause.

Whilst individual foods or supplements have been promoted for these effects, the most convincing evidence is that the Mediterranean diet is the best nutritional prescription for the challenges of the menopause. One particular prospective study of 6000 women in Australia showed that those consuming a Mediterranean diet of vegetables, pasta, fruit and red wine were twenty percent less likely to have significant vasomotor symptoms, whilst those with a high sugar, “western” style diet were 23% more likely to be affected.

2. Preventing Heart Disease and Stroke

As we reach our forties and beyond, it is even more important to embrace a lifestyle which is enjoyable as well as healthy. Maintaining good physical health can be a challenge, but it is possible to significantly reduce the odds of heart disease and stroke by making some relatively simple changes to our diet.

The prestigious annual US News Report expert scientific committee convened to assess the merits of different diets has, for the fifth year running, awarded that accolade to the Mediterranean diet. This is because of the body of evidence which supports its ability to protect us from the commonest of medical conditions. For example, the Predimed Study – a large randomised controlled trial based in Spain showed that participants on the Mediterranean diet were thirty percent less likely to develop heart disease, even showing by ultrasound that potentially dangerous cholesterol plaques in the carotid arteries of many people in the trial regressed, thereby reducing the risk of stroke.

A separate study conducted by the University Bordeaux showed an extraordinary seventy eight percent reduced relative risk of stroke in people regularly consuming extra virgin olive oil, perhaps the single most important ingredient in the diet. 

3. Achieving Weight Goals and Avoiding Diabetes

Mediterranean diet

There are numerous diets promoted for weight loss, many of them difficult to sustain for a long period of time, some restrictive and frankly unpleasant. Research has shown that calorie counting is less effective than choosing the right types of healthy fats and low GI carbohydrates and that is important that a diet results in consistent travel towards a healthy weight and is enjoyable and therefore more able to be sustained in the long term.

The Mediterranean diet performs as well as most other diets for weight loss and also reduces the risk of developing diabetes by as much as forty to sixty percent. This is based on a number of beneficial effects of the diet – from the wholegrain carbohydrates and low levels of processed foods with added sugars, to the effects of extra virgin olive oil directly increasing insulin sensitivity and reducing sugar spikes by slowing the absorption of carbohydrate meals. In the Mediterranean, bread and pasta is almost always combined with extra virgin oil, adding great flavour, increasing satiety and a feeling of fullness at the same time as ensuring a slow and low glycaemic rise. 

4. Reducing the Risk of Dementia

Our generation has seen a dramatic increase in dementia affecting the over sixties and a failure to find medications to reduce its devastating consequences. Yet in the traditional lands of the Mediterranean – the mountains of Greek islands and the harbours on Italian coastlines, there are very low rates of dementia. This is thought to be due to the diet and lifestyle and perhaps in particular because the colourful vegetables, herbs and spices and ubiquitous extra virgin olive oil are so rich in antioxidants called polyphenols, protecting our bodies, including our brains, from harm.

A study from Thessaloniki University in Greece showed that a tablespoon of high polyphenol extra virgin olive oil, instantly recognisable by its beautiful fruity, deliciously bitter and peppery flavours, reduced progression of disease in people with early dementia in comparison with those given low polyphenol, poor quality olive oil.

5. Protection from Breast cancer

Mediterranean diet

It is said that a woman’s lifetime risk of developing breast cancer in western societies is as much as one in seven. These are uncomfortable odds, yet we see much lower rates across the countries which follow the traditional Mediterranean Diet. The researchers who led the Predimed study found a reduced risk of breast cancer of sixty percent in those participants on the Mediterranean diet. This may also be due to the presence of foods rich in antioxidants as well as a reduction in consumption of processed foods, which we know increase the likelihood of developing cancers. 

6. Improving Wellbeing

It is good to talk about a diet which reduces the risk of diseases and which therefore increases the chances of healthy aging with a good quality of life, but there is an even more positive effect of the Mediterranean diet for people who adopt this pattern of eating at any age. Wellbeing is a concept which is difficult to define and even more elusive to measure scientifically.

Researchers at the university of Granada however, not only found lower levels of depression in university students scoring high adherence to a Mediterranean Diet, but their wellbeing, sense of energy, and social functioning parameters were also much higher. Maintaining good mental health is important for us all at any age, and especially key for children passing through vulnerable stages of adolescence and leaving home for university. 

7. The Joy of Food Preparation

Mediterranean diet

Women have traditionally been at the centre of home making and food preparation for the family, although we must be careful not to reinforce gender stereotypes. That said, preparing delicious Mediterranean meals from scratch is such fun and so rewarding that it might be difficult to keep other family members out of the kitchen. On a serious note, learning to cook Mediterranean style together with children at the weekend is a wonderful experience.

8. A Diet that is Value for Money

There is a perception that the Mediterranean diet is more expensive than a standard, more processed western diet. The reality is a bit more complicated than that. Although supermarkets often offer price reductions on processed foods, fresh seasonal vegetables and wholegrains can be inexpensive and a very affordable alternative.

A good quality extra virgin olive oil is not an industrial product and its production costs cannot be compared with cheap refined oils. But the health benefits are clear to see. Often buying in larger quantities can reduce the price per litre and make regular consumption of fresh extra virgin olive oil much easier to afford. Preparing food from scratch is cheaper than buying ready meals and much better for us. To some degree, it is perhaps also about valuing good food and considering it as a higher priority call on our income in comparison with other expenses . 

9. Increasing a Sense of Community

In the Mediterranean time is spent “breaking bread” together with family and friends. Being part of a community where time is spent in company (a word which incidentally derives from the od Italian “con pane” – with bread) and enjoying food together has been shown to improve health and longevity in itself. A focus on the Mediterranean diet is also a focus on communal enjoyment of the sharing of food. 

10. Sustainability

A pressing reason for our generation to eat healthily is not only to increase our chances of a long and healthy life, but to also play our part in reversing climate change for the sake of our children and future generations.

The Mediterranean diet is lower in red meat and industrial processed foods. It is a plant-based diet based on local seasonal fresh, natural foods and extra virgin olive oil at its heart can be well produced such that the olive tree is not only capable of flourishing in arid, almost desert environments with minimal water use, but sinks 10kg of carbon for every litre of extra virgin olive oil produced. 

You can learn more about the Mediterranean diet by reading Simon’s latest book, The Real Mediterranean Diet. This book demystifies why a Mediterranean diet and lifestyle can improve the health of everyone, young and old. Explaining its origins in Ancient Greece to the modern day, this book is packed with recipes, photography and the science that joins up all the dots.

Keep the conversation going by commenting below or joining in with our Instagram community.