Ways to keep investing in yourself in your 40s

They say life begins at 40 and that the last 39 years have just been a practice, which means that no it’s not too late to start – or keep – investing in yourself or thinking about fulfilling your ambitions. In fact, your 40s are the perfect time to start or keep investing in yourself as you lay the path for a second half of your life which is rich, varied and full of the good stuff.

But what are some ways you can start of keep investing in yourself in your 40s?

We recently heard about emberly, a new online platform which helps people to develop professionally, personally and socially. The site has been designed to help people ignite their inner spark, find their passion in life and to try things they’ve never tried before, including the weird and the wonderful. When we heard about it, we thought it was perfect for our 40 Now What readers and we wanted to know more…

All the courses are split into four categories ‘Energise’, ‘Create’, ‘Grow’ and ‘Relax’ and include everything from ballet and hip-hop dance classes to wild art journaling, yoga and even pasta and focaccia making! It’s all online, so it’s flexible and you can do the courses solo, or, if you want to create some special (or perhaps hilarious) memories, grab a loved one, friend or family member. 

emberly is aimed at anyone who wants to learn and grow so you may want to master the art of public speaking, gain a plethora of interesting topics to talk about at the next dinner party, wow friends with a new skill, or learn the best party trick in town, there is something for everyone.

To celebrate the launch of this incredible new platform, the site’s founder, Hiba Binz, has pulled together for us, her own top tips on how to keep investing in yourself in your 40s. So without further ado here are some ways to keep investing in yourself in your 40s:

40 ways to keep investing in yourself in your 40s

1. Spend time with friends and family – enjoy spending quality time with people you love and never underestimate the importance of that

2. Meet with people who inspire you  – you never know where life can lead, if you are inspired, anything can happen

3. Learn more about a topic of interest– apply yourself to something that you enjoy but haven’t given much time to before

4. Learn more about a topic that’s of interest to someone else 
– to be interesting you have to be interested and one of the best ways to invest in yourself is to never stop learning and growing

5. Try something you’ve never done before – try to avoid thinking ‘I can’t’ or ‘I don’t’, it can be easy to create your own boundaries as you get older but aim to see things with fresh eyes and a fresh approach  

6. Try things that are out of your comfort zone – don’t set your own limitations, it’s like they say, “How do you know if you never try…”

7. Attend community events, talks or networking events – meet likeminded people, meet new people and enjoy a new experience

9. Take a course – there are so many different ways to learn nowadays so take a new course whether it’s to benefit you professionally, personally or socially – there will be a benefit!  

10. Start a new hobby – children growing up go to all sorts of extra-curricular activities; ballet, music lessons, horse-riding, Brownies, why shouldn’t 40-year-olds?!

investing in yourself in your 40s

11. Spend time doing what you enjoy  – it’s definitely easier said than done but see what you can streamline to gain a bit of time back – even 5 minutes saved here and there, can give you a 30 minute chunk of time to spend doing something you love

12. Set time aside for YOU every day/week/month – if you can’t make ‘you time’ every day, then aim for once a week, or even once a month and if you can make it part of your routine – even better

13. Listen to an inspiring podcast and discuss what you learned with someone else – teaching others helps to embed the information into our owns minds, so you’ll get extra benefits from telling a friend


14. Tackle nagging tasks – sometimes the time we spend thinking about these things is far greater than the time spent on the task itself, you’ll feel better once it’s done

15. Take time to recharge and relax – whether that’s 10 mins of meditation, a bath or a spa break, you choose. It could even be listening to your favourite song through your headphones 

16. Create memorable moments with loved ones – put the phones and screens down and create moments you can share together, enjoying each other’s company

17. Create a ‘you’ fund setting aside money to spend purely on your growth
– we spend money every day on all sorts of things, but have you considered spending a certain amount on investing in yourself?

18. Find a growth buddy – it’s easier in pairs – you can hold each other accountable for your goals but even more importantly you can enjoy it and have fun together

19. Be open minded to new ideas and experiences – the only thing that’s constant is change so if you can be accepting of that, you’re already ahead of the game

20. Travel to new places even if it’s just a part of your city you’ve never seen before – you don’t have to go on a long-haul flight, you’ll be amazed at how many incredible things there are right on our doorstep

investing in yourself in your 40s

21. Do something you used to love doing as a child  – is there a skill, a game or a hobby you used to love but have long forgotten about? Why not give it a try again just for fun? Skip down the road, read a children’s book, wear a sparkly necklace…

22. Meet with likeminded people to discuss a topic, perhaps a book club – it’s a fantastic opportunity to have a voice and an opinion and to express that with others. It’s a great way to build confidence especially if you’re not used to speaking in front of others

23. Express your creativity – even if you don’t think of yourself as ‘creative’. This can be anything from singing along to some of your favourite songs, dancing in your living room, writing in a journal or cooking something with extra flair

24. Do something to improve your professional skills  – 40 is a great time to reflect on the skills you have, the skills you would like to have and the areas you could improve in

25. Save for the future  – this is a practical tip, but it will also give you peace of mind, which is very beneficial for your mental health

26. Find a mentor or business coach – work with a professional when you can afford it. Warning: you may become incredibly motivated and productive…

27. Take care of your physical health  – stay active. Integrate the things that don’t feel like an exercise to you: dance, hike etc. Prioritise mobility

28. Say no, decline when you need to – don’t feel the need to please everyone

29. Unsubscribe and declutter everything!- get rid of what you don’t need, keep only what you love or things that are useful  

30. Take care of your emotional wellbeing – look after yourself like you would look after someone you love. If there is a negative voice in your head, ask yourself, ‘Would I say that to my best friend?’, if the answer is ‘No’, don’t say it to yourself

investing in yourself in your 40s

31. Spend time with people from different generations. It’s amazing what you can learn from them all. Ask questions, listen deeply

32. Prioritise your energy into the right places – to help you, you could list anything that brings negativity into your life and feelings of anger or guilt and then list things that bring you happiness. See what practical changes you can make to reduce your list of negativity

33. Spend time in nature – nature has lots to teach us and it’s definitely good for the soul

34. Set financial goals – save, spend wisely, invest – the best way to do this is to take control of your finances with a finance plan. Find out your disposable income by listing all your outgoings – bills and regular payments, take that from your incoming amount, then you can make a plan with the money you have at your disposal

35 Take on a big challenge- i.e., a run, a performance of some kind or the organisation of an event (even better if it’s for charity)

36. Learn something new – but focus on the journey and detach from the outcome

37. Pick up a mindfulness practice- choose something that works for you such as Qigong, yoga, tai chi, meditation

38. Harness the power of your voice- this could be through a voice coach or through vocal lessons or it could be speaking in public

39. Do the things that make you forget to scroll – keep a book or several handy and on the go

40. Prioritise sleep – the benefits of sleep are endless, and now is the time to reap them


investing in yourself in your 40s

If you give any of these tips for investing in yourself in your 40s or have some of your own wisdom to share do let us know in the comments below!

Explore your passions with emberly’s variety of inspiring online courses. Energise, create, grow and relax with a monthly membership and unlimited access, or purchase a single course on-demand and find what makes you glow. Visit emberly.co.uk and follow emberly on Instagram @emberlylearn, Twitter @emberlylearn and Facebook @emberlylearn.

Images by rawpixel.com

7 thoughts on “Ways to keep investing in yourself in your 40s

  • I love all of these! As a woman in her 40’s I can say that doing things out of my comfort zone has been hardest but most rewarding for me.

  • I love the idea of trying out new things. I am doing this as much as possible these days. Life passes us by faster than we know and this is a great way to get the most out of our time.

  • I totally agree with all of these. I love the ideas and tips. I also avoid social media once in a while. I love reading books, it makes me feel relax.

  • This is great and there are so many useful suggestions. I’m actually working on spending more time with friends and family. I found work was taking up almost all my time at one stage which can’t be good for anyone.

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