Five ways women in their forties are a force to be reckoned with

Roll up roll up all women in their 40s! We need to get the record straight now don’t we? For some reason unbeknownst to us all, 40 becomes a number that became associated with a life going downhill. At some point it was decided that women in their 40s should collectively feel a fear of being in their 4th decade, of being sidelined.

Well I say pah to that! Sidelined indeed…more like hitting their stride, thank you very muchly.

As a 41 year old, I have never felt more alive, powerful, confident, decisive, fulfilled and quite frankly….a force to be reckoned with. OK sure, we might have some challenges to grapple with along the way – you know, just a perimenopause here, then a menopause there sandwiched inbetween an identity crisis along the way.

But then we rise (all hail!), like a phoenix from the flames and POW! unleash the power within (stand back people or you might get taken down along the way!)

So with that, today we have a rather fantastic dedication for all women in their 40s by Yvonne Bridges – Author of YOU Are Relevant -A Guide for Mid-Life Women to Step into Their Power (available on Amazon now here). Here she lays down five ways women in their 40s are a force to be reckoned with (hear us roar!).

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When you were a teenager, didn’t you think being over forty was ancient? Or, like some women, you chose to have your children when your career was well established and on a good trajectory and now your children think you’re ‘old’ because you’re over forty. I can relate to that one – perhaps you can too.

The exciting thing about getting to your 40s is the experience and wisdom you’ve gained and are now applying in many facets of your life. Perhaps one of the less exciting things about our 40s are the few extra lines and sags appearing in a variety of places on our bodies. Nonetheless, here are five reasons why women in their 40s (mid-life women) become a force to be reckoned with as they progress through that decade.

They are clear about what is important to them and how their values impact their lives

Values drive behaviors. Professionally, this is a decade where women gain clarity about their personal and professional boundaries. They do this not only because they may hold family commitments or professional agreements which may infringe upon each other, they do it because they choose to be aligned in their thoughts, their words, and their actions. Their boundaries between the two arenas (personal and professional) which may have been in opposition in the past, now hold less tension because women demonstrate greater confidence in their approaches and decision making.

They are beginning to determine who they want to become in this next phase of their life

Arriving at 40 makes women step back and take stock of where they’ve been and where they want to go. This process most often begins with defining who they want to become. Interestingly, this can be a challenge to define. We, as humans, are rarely one thing. A woman in her 40s may be a parent (single parent, co-parent, stepparent … to name a few), be career focused, be a stay-at-home mum, a sibling, a caregiver, or she may be courageous, vulnerable, wise. I could go on and on. The important thing to acknowledge about women in their 40s is the clarity they hold about who they have been, who they are now, and who they want to become. This begins to create an almost omnipotent force as women in their 40s begin this important part of their life journey.

women in their forties

They hold clarity around the actions they will begin to take to becoming the woman they want to be

A woman’s 40s can be a time of continual action that contributes to the wellbeing of others while not always aligned with who she has decided to become. When women slow down and align their actions, they use their experience to step into innovative approaches. They shift their behaviour, so they move forward differently. Here’s an example. A woman who may have found their thirties consumed with moving their career forward, taking care of young children, and being a great partner. Each of these worthy endeavours and associated actions can exhaust women and, in their 40s, they begin to ask themselves – ‘what do I really want to do?’ Do those actions align with who I want to become? If the answer is yes, the forward propulsion for these women is remarkable. If the answer is no, the decade of the 40s finds women making a shift toward greater alignment between becoming and doing.

They can visualize the outcomes they seek

Like high performance athletes, women in their 40s and beyond see there is more for them to pursue. They create their own runway. Some leave significant corporate jobs with accomplished titles because of poor culture or the ongoing promise to become less misogynistic without any evidence of this happening. Some watch their children flourish as young adults and re-evaluate their own path and begin solopreneurship. Some begin to volunteer for causes they believe are worthy. Some even begin registered charities to move and shift people’s knowledge forward about subjects otherwise not spoken about – think of #metoo and #blacklivesmatter and #orangeshirtday and #wearpinkforbreastcancer. The desire to be the change they seek enables women in their 40s to be willing to take a step forward into the unknown while visualizing a future – different for them and different for others.

women in their forties

They are beginning to live in their wisdom and are willing to share it with others

Have you ever enjoyed a conversation with a woman in her 40s, or beyond, and walked away wiser? This is the gift of experience and shared wisdom. I’m fortunate enough to have many friends and colleagues like that. One, who thoughtfully, mindfully, and deftly asks me to consider another point of view without a trite phrase like – have you thought of this? She invites curiosity and the willingness to explore perspectives with such an open heart that all who interact with her feel this shared wisdom. Women in their 40s cultivate that – with and for each other. The deliberate cultivation of collaborative wisdom ensures the next generation of women step into better spaces and hold greater confidence in themselves.

When you consider those five elements of why women are a force to be reckoned with in their 40s, what might you see when you meet one of those women? You would see a woman who confidently makes decisions which align with her values and are good for her, her family, her colleagues, and her friends. This woman speaks with wisdom. She cherishes her connection with others. She speaks her truth – mindfully and thoughtfully. This woman demonstrates tenacity and grit. She is willing to take risks. She learns from her mistakes and accepts the invitation those mistakes present to take a step in a different, new direction.

In short, women in their 40s are a force to be reckoned with because they are stepping into their own power. They hold that power lightly and with strength. They are relevant. They have runway left in their lives. The world will become better, kinder, stronger, more thoughtful when women continue to step into that space. The relevance of women in their 40s, and desire to uplift and uphold other women, expands their runway. Know it. Believe it. Live it.

So whether you are a woman in your 40s, or a woman yet to be in their 40s and wondering what lies ahead, join us in this tribute and leave a comment below and connect with us on Instagram.

Woman photo created by lookstudio

9 thoughts on “Five ways women in their forties are a force to be reckoned with

  • I think life has changed so much now and people are living longer etc. So 40 in my mind doesn’t seem as old as say it would have been when my parents were younger. I’m only 32 now but turning 40 doesn’t scare me too much x

  • Our confidence grows with age. With so many experiences behind us by then we do become stronger and more confident in ourselves. Bets not to mess!!!

  • I hate when women age it’s a downhill and when men age it’s a distinction. I think it’s only this way because of menopause but women are powerful and getting more and more as these years go on!

  • Thank you so much for this. I just turned 30 last year and I’ve realized the older I get the more life gets better.

  • Yes to all of this. Older women are fierce and are ready for anything that life throws at them.

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